The 13th China Guangzhou Custom Home Furnishing Expo took place from March 27 to 30, 2024, at the Guangzhou Poly World Trade Expo Hall. This event is a major opening event for the custom home furnishing industry, setting a new record with 115,737 visitors on the first day alone, the highest attendance ever for the opening day of this expo.
As China’s first professional exhibition with a focus on “custom home furnishings” and aimed at being a trendsetter and a peak platform in the industry, the Guangzhou Custom Home Furnishing Expo has grown since its inception in 2011 to become the largest, most comprehensive, most popular, and most professional custom home furnishing exhibition in China, known as “China’s No. 1 Custom Home Furnishing Expo.”
This edition of the expo revolves around the development goal of “Building a Customized Ecosystem, Leading Industry Upgrades,” promoting the rapid development of current hot modes like customization, haute couture, smart solutions, integrated homes, and complete installations. It also continues to provide an efficient platform for industry product showcasing, franchise recruiting, new product launches, and development strategy discussions; creating a feast of integrated installations, smart home solutions, soft furnishing packages, and diversified design in custom home furnishings.
This year’s event deepened the “custom + integrated home” development layout, covering an area of over 100,000 square meters, assembling more than 800 brands from the full industry chain, focusing on whole-home customization, integrated home solutions, ecosystem, smart home technology, and custom materials. Brands like Sofia, Oppein, Holike, Bodesheng, Pianuo, Zbom, Golden Home, Dinggu, Kefan, Guka, Boloni, Simi, Wayes, Kefan, Magg, Snimay, Bodesheng, Canoya, Loka, Easyhome, Gunte, Aiyige, Emperor, 3D, Reebonz, Anbo, Mengtian, Zhongzhixin, Eilove, Di Biao, Shuanghu and others, totaling over 800 well-known national brands participated.
Mr. Haijun, General Manager of DENIZ Real Estate Company, and Ms. Mayiwen, Director of Interior Design and Engineering, personally visited, surveyed, and negotiated at the expo, seeking suitable product suppliers for the upcoming construction of the Phase II L08 project of Dubai International City.
Through inspections and negotiations, we noticed this year’s differentiated upgrades focusing more on physical properties such as deformation resistance, antibacterial, and moisture resistance, as well as on surface color and process development. For example, one group launched an ENF-grade bionic glue series of fine boards, differentiating on glue and color. In terms of colors, whether it’s painted, technological veneer, or IPET boards, the aim is to achieve a more natural, upscale texture, with a focus on integrated door, wall, and cabinet solutions in uniform color and process. In terms of decorative colors, the natural healing and Morandi styles continue, with wood grain and solid colors as the mainstream. Styles like mid-century modern, creamy, light French, and Chinese trendy are prevalent, and 3D digital print finishes are also becoming a small trend.
The exhibition highlighted a myriad of new materials and processes, especially the new technology of powder 360° spray-painted cabinet doors, which caught our attention. This process produces boards that are twice as scratch-resistant, liquid-resistant, and yellowing-resistant as super lacquered boards, with a water vapor barrier rate of over 99%, providing excellent waterproof, moisture-proof, and mold-resistant properties. The electrostatic principle ensures a more complete and uniform board surface that is deformation-resistant, stain-resistant, easy to clean, and reliable, making it the preferred choice for kitchen cabinet doors, furniture doors, and bathroom cabinet doors.
During negotiations with prospective suppliers, Mr. Haijun primarily focused on product environmental friendliness, safety, and human-centered design, emphasizing the need to deeply understand the homeowner’s experience to create a comfortable, safe, and intelligent living environment.
Let’s look forward to the premium community that DENIZ Company is about to create.
